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Chamber Wants Community Input On 'Branding Brandon'

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TBO.com Staff

Published: December 5, 2007

BRANDON - The Greater Brandon Chamber of Commerce is seeking community participation for branding the Brandon area.

"The Branding Brandon initiative will benefit the entire community by creating a more recognizable identity for the Brandon area," said the chamber in a release announcing the iniataive.

Local businesses and community members are asked to voice their opinions by completing an online survey. The community's input will be used for the creation of Brandon's brand.

"The purpose of the Branding Brandon initiative is to identify the positive aspects and spirit of our community so that we can better communicate to current and prospective residents and businesses the unique qualities that will make us the community of choice," according to the release.

"Once the research is compiled and we have a strong sense of the community's perception of Brandon, the Greater Brandon Chamber of Commerce will move forward in the process and develop a marketing campaign that communicates the our brand and its values to a variety of audiences."

"The Greater Brandon Chamber of Commerce is excited about the opportunity to involve our residents, our businesses and people from surrounding areas in our Branding Brandon initiative. As a result of everyone's input we will be able to create a brand that has long term benefits to our community," said chamber president Tammy Bracewell

"The community's perspective is the most critical component of the branding process," said Tom Laughon, president of Catch Your Limit Consulting. The chamber hired the consulting company to research for the project.

"Community brands are not created by marketing people in ivory towers, they are created by the beliefs, perceptions and values of the people who live and work in the communities."

Residents, non-residents and business owners are being asked to complete the Branding Brandon survey at www.brandingbrandon.com or use the link on the Chamber website, www.brandonchamber.com through Dec. 15.

Information: Laura Simpson, (813) 689-1221 or e-mail lsimpson@brandonchamber.com.

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